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24 - 25 OctoberElite Park Gothenburg

Our Speakers!

Sofia Heuer
The Absolut Company

Sofia Heuer, director of global consumer insights and planning at The Absolut Company, is passionate about understanding consumer values and behaviors, so that everything they do is inspired by real and deep understanding and strong empathy for their consumers. Before joining The Absolut Company 6 years ago, she gained a broad experience from marketing, sales, shopper marketing, category management and consumer insights from working at Colgate-Palmolive and Johnson & Johnson. Sofia is currently focusing on how The Absolut Company can get even closer to their consumers and how to integrate consumer-centric activities in the company's daily work.

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Caroline Perman
The Absolut Company

Caroline Perman is global marketing manager at The Absolut Company. She leads global marketing and strategy initiatives for Malibu spanning across 10 key markets worldwide. Her previous experience spans across various roles from business development to managing leading consumer brands as Barnängen and Absolut globally and in the Nordics. With a strong consumer focus, she is passionate about driving strategy and communication initiatives that connects and relates to consumers across continents.

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Christian Cabau
Klarna

Christian Cabau is the marketing director for Klarna Sweden. He lives to create advertising that sparks conversations and stirs emotions. Coming from a broad marketing background, with experience from both the client and agency side, Christian has worked extensively within the Telco industry with carriers such as Telenor, Bredbandsbolaget and Glocalnet, as well as with hardware suppliers such as Apple, HTC and Sony. After years of being an overly engaged client, he decided to fully switch to the creative side and joined advertising agency DDB, where managed some of the agency's biggest accounts, including Samsung Nordics, Svenska Spel and Volkswagen. For two years he has been completely engulfed in transforming Klarna from "a rational payments provider to an emotional shopping experience.”

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Brandi Boatner
IBM

Brandi Boatner is the social and influencer communications lead of global markets for IBM Corporate Communications in New York. She oversees a holistic digital ecosystem across platforms (including websites, blogs, social media sites and mobile devices) and people globally. Brandi’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity. She is a former national president of the Public Relations Student Society of America (PRSSA) and is a social media co-chair for the PRSA Technology Section.

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Fredrik Cederlöf
Collector Bank

Fredrik Cederlöf is the head of customer experience and analytics at Collector Bank, where he manages a team of user researchers, product analysts, visual & UX designers and UX-writers who are responsible for the bank's customer experience, customer touchpoints, collected insights and strategy throughout its products, services and channels. Fredrik has been in the digital industry since the late 90s in different roles and has helped several organizations to increase data awareness by utilizing data and communicating insights. He’s obsessed with constantly learning new techniques and ways of transforming data into actionable analytics with data storytelling.

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Marita Wengelin
MAX Burgers

Marita Wengelin is the head of public relations and the press officer at MAX Burgers. She has a long background in the hospitality industry with experience of service management, marketing and communications. Marita believes in the power of value-driven communications and working at MAX, she is a part of the team behind the company’s praised sustainability work. Her responsibilities include corporate communications, marketing, PR and crisis communications. Marita holds a University diploma in tourism management, a diploma in journalism and a Bachelor’s degree in advertising and PR.

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Evan Thomas
NA-KD

Evan Thomas is the head of social media at NA-KD.com, which only three years after launch has garnered 3 million followers on social media and serves 10 million monthly visitors. Originally from Los Angeles, Evan was previously a business development manager at Graphiq (acquired by Amazon), SEO Specialist at the Annenberg Foundation, and production coordinator in the TV & Film industry.

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Maria Ljungbeck
Heineken

Maria Ljungbeck is the global communications lead at HEINEKEN, currently focused on rolling out a new digital HR transformation programme across all of HEINEKEN’s 70+ operating companies. In her role, Maria concentrates on creating seamless employee experiences and using technology to transform the digital HR landscape and bring the employee journey into the 21st century. Before joining HEINEKEN, Maria was the senior communications specialist at Booking.com, focusing on applying and adapting global and centralised communications plans into local realities. Prior to that role, Maria was the digital channels and engagement coordinator at Nissan Motor Corporation in Paris,  where she focused on launching a new internal mobile application across the European region. Maria holds a Master in Media & Communications from the University of London, SOAS and lives in Amsterdam.

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Ebba Johannesson Källeskog
Liseberg

Ebba Johannesson Källeskog is head of commercial PR and the press officer at Liseberg. Together with the rest of the marketing team, she is responsible for launching news, securing engagement and strengthening the brand among a wide range of target audiences. She’s always looking to build engaging stories and content throughout all of the park’s seasons, products and sustainability initiatives and she manages relations with both news media as well as relevant influencers. Her career in PR started only two years ago, but her history at Liseberg dates back to 2010. Ebba's favorite ride is Helix, but her favorite event in the park is “Elvadansen” – the slow dance with free entry for Gothenburg’s seniors.

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Kaisa Lipponen
Paulig Group

Kaisa Lipponen is the SVP of communications and sustainability at Paulig Groupwhich is a leading Northern European coffee and food company headquartered in Finland. In Sweden, Paulig is known for its Santa Maria and Risenta brands. Kaisa has a long career in building sustainable brands and leading transformational communications. She has been recognized in the Influence 100 list of the most influential in-house communicators by the Holmes Report. Kaisa is also a chair of ProCom, The Finnish Association of Communication Professionals.

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Suzan Hourieh Lindberg
M - Volvo Car Mobility & The Social Few

Suzan Hourieh Lindberg is head of diversity management at M - Volvo Car Mobility and founder and CEO of Scandinavia's only data-based diversity management agency The Social Few. With a background of both statistics, communications and tech, Suzan is determined to spread data and insight driven knowledge in order to create awareness regarding the market and societal imperfections based on lack of diversity in perspectives. With that, she has developed methods such as inclusive infrastructure and perspective density measurement.

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Christophe Eléhn
AstraZeneca

Christophe Eléhn is the global internal communications manager at AstraZeneca. He has ample experience within digital and internal communication and how to successfully build employee engagement in complex multi-cultural organizations. Christophe is today leading the employee engagement strategy and previously led the global deployment of Workplace by Facebook to 60,000 employees in 100 countries.

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Angela Kristiansson
Tieto

Angela Kristiansson is head of inclusion, Sweden and global employee experience insights lead at Tieto, a leading Nordic software and services company, where she has been working for four years. Before that, she spent seven years as a consultant for Towers Watson in London and Frankfurt, helping blue chip companies across Europe to gear their corporate culture to create great workplaces where people and business thrive. Angela holds a Master of Communication from the London University of Arts and is a founding member of Sveriges Internationella Talanger.

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Ulrika Stjernfelt
Blomsterlandet

Ulrika Stjernfelt is a social media manager and head of digital marketing and PR at Blomsterlandet. Her passion is to create content that gives "more than sales value." Coming from marketing background, with experience both from the client and agency side. Ulrika has also experience from strategic marketing as the member of the board at Vindico Group.

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Marcus Bjärneroth
Garmin Nordic

Marcus Bjärneroth is the director of public/media relations for Garmin Nordic. He is responsible for building brand awareness and relationships around the company's products and initiatives, which includes press surrounding the Garmin Fitness Report 2019. An active PR, marketing, sales and business developer, Marcus is used to the fast pace and approaches it with a strong drive. He studied media, marketing, sales, procurement and psychology and in his role at Garmin, defines objectives and results as well as introduces and implements new initiatives in both qualitative and quantitative terms.  

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Ryan Young
Talkwalker

Ryan Young is head of market at Talkwalker. He's an experienced communicator with a career spanning 15 years in telecommunications, with roles as an RF engineer, project manager and sales director. Ryan is an expert in applying data to measure marketing and PR effectiveness.

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Sarah Martzloff
Hasselblad

Sarah Martzloff is the global social media manager at Hasselblad, a company whose cameras have captured some of the world’s most iconic images – including the first landing on the Moon and The Beatles’ Abbey Road album cover. She leads a global social media team delivering multi-channel content and inspiring social-first brand campaigns. Prior to Hasselblad, she worked agency-side in London and New York focused on brand strategy, brand identity and experience.

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Bronius Rudnickas
Hasselblad

Bronius Rudnickas is the marketing manager at Hasselblad, a leader in medium format photography with a rich history that stretches from Gothenburg to the Moon as the camera that captured NASA's historical lunar landing. His previous experience in business development and product management within the company have been highly beneficial when it comes to executing suitable marketing strategies in the face of limited marketing resources while at same time preserving Hasselblad's global brand presence and world-leading position in the industry.

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Sophie Linnusaar
Starbucks Sweden & Norway , Umoe Restaurants

Sophie Linnusaar is Starbucks’ brand manager in Norway and Sweden at UMOE Restaurants. Her career started at P&G as Nordic PR manager, where she was responsible for a variety of multi-million brands such as YES, Always and Ariel. Her love for fashion took her to Munich, Germany, as a PR manager for Sweden and Norway at an IT-fashion startup, but when Scandic called, she could not resist and moved home to become the PR and marketing manager and executive board member at Scandic Hotel's Haymarket. The hotel got several international nominations and won numerous awards on the Swedish market, such as Best Individual Hotel Sweden - Grand Travel Awards 2018.

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Anna Eckerstein
Volvo Group Connected Solutions

Anna Eckerstein is the vice president of communication at the newly formed Volvo Group Connected Solutions. Volvo Group Connected Solutions develops connected services for all different business areas within the Volvo Group. Anna has a long experience in marketing and communication from both working abroad and from large industrial organizations in Sweden. Prior to her current position, Anna worked with Volvo Penta both as a brand manager and as strategy development manager.

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Veronica Nyblom
Swedish Exhibition and Congress Centre and Gothia Towers

Veronica Nyblom is the PR & communication manager for The Swedish Exhibition & Congress Centre and Gothia Towers.

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Camilla Myhre Sandberg
Miris

Camilla Myhre Sandberg is the CEO of Miris, a medtech company listed on the Swedish stockmarket. Miris provides technology to improve neonatal health to give preterm babies a better start in life. Camilla has a vast experience within life science and medtech, with proven success in the development and implementation of long and short-term marketing campaigns and sales strategies that achieve and exceed revenue growth and profitability targets. She is a driven and passionate leader that help build companies with strong visions and engaged team members with great understanding for customer’s needs. 

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Sara Lindström
Mynewsdesk

Sara Lindström is the global Global PR manager at Mynewsdesk, driving PR initiatives across all markets. She is also leading one of the Marketing teams which is responsible for communications and brand. Sara is passionate about integrating PR as a crucial part of the marketing and communication mix to propel business. Before joining Mynewsdesk two and a half years ago, Sara worked with PR and communications in a number
of different companies and industries. Her career started as a communicator in a two-person startup, and transitioned into a Communicator for The Swedish National Council for Crime Prevention. She then moved towards driving PR and marketing initiatives for
National Geographic Channel.

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Doris Kolem
SKF Group

Doris Kolem is the global marketing manager of Agriculture & Forestry, Marine Segments for SKF Group. She has many years of experience in implementing holistic communications and marketing strategies in the manufacturing industry, and in her current role in the Group Marketing Team at SKF Group, she focuses on rolling out effective global initiatives and activities into local markets. In contrast to a specialist within a certain area or vertical, Doris brings a holistic perception to marketing and PR campaigns, identifying and filling the most crucial elements for success. Prior to her current role, Doris gained intercultural skills and communications experiences in roles on both the agency and client sides.

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Johanna Snickars
Ericsson

Johanna Snickars is the head of communications for Technologies & New Businesses at Ericsson and is an award-winning communications & PR professional and leader with more than 11 years of experience working as a PR consultant and in leading roles within communications & PR in finance, technology and other industries. Prior to Ericsson, Johanna was head of communications at Microsoft. She's been featured in magazines, newspapers, podcasts and appeared as a guest speaker and moderator at several conferences about communications and leadership. Since 2017, Johanna hosts the “Uppstickarna” podcast, that lifts female thought leaders. She has received several awards and recognitions, including being listed as one of Sweden's "101 Super Talents" (101 Supertalanger) 2018 by Veckans Affärer, the 2017 "Big Communicators Award" (Stora Kommunikatörspriset) for her leadership by the Swedish Association of Communicators, being listed as one of Ledarna's Top 50 "Future Female Leaders" (Framtidens Kvinnliga Ledare) in 2017 and 2018, and more.

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Tina Lindahl
Skill X

Tina Lindahl is the founder and CEO of Skill X and is a leading social selling expert on LinkedIn helping companies increase sales, improve online visibility and establish more lucrative business networks by teaching them how to integrate storytelling and strategic networking in their daily business and company goals. Her approach has been to make B2B more like H2H, human-2-human, which involves creating a successful social selling strategy for her clients and help them understand how to build strong networks and relationships. With Tina’s creative approach and strategic experience, she works with a wide range of businesses, from solopreneurs to large corporations, helping them reach their goals faster through coaching-programs, workshops and lectures.

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Celine Fierro
COO at Swadd

Celine Fierro is the COO of Swadd, a Martech startup that wants to solve the advertisers challenge where 50% of the Swedish population has a negative stance towards advertising. Swadd is a way for brands to get interactions from possible customers and have both sides meet under the same conditions, as the users of the Swadd app get reimbursed for different tasks. Celine is an entrepreneur and investor who previously had leading roles at Schibsted and Urb-it.

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Hanna Lindquist
Trine

Hanna Lindquist is the communications and customer growth manager at TRINE, an impact fin-tech startup with the vision to eliminate energy poverty. She joined TRINE in October 2015 when the startup was about to launch its first loan, and works with growing the company's investor base, PR and brand strategy, partnerships and investor relations. Hanna has a background from working within civil society and politics with brand development, community building and influencing public opinion. 

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Beki Winchel
Moderator

Beki Winchel is an event producer, freelance journalist and PR/social media pro. Her articles have been featured in publications including PR Daily and Entrepreneur, and she has managed strategic programming for events hosted by Disney Parks, Intel, Facebook, PayPal, Microsoft, KPMG, Amazon and more. Beki took the No. 1 spot on Onalytica's PR 2015: Top 100 Influencers & Brands list and her recommendation appears on the back cover of 2016's The Associated Press Stylebook.

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Annsi Krol
byBrick Insight, Moderator

Ann-Sofie Krol is the CEO at byBrick Insight and carries a vast experience within strategic communication, measurement and analysis and building brands on a global scale. Ann-sofie, or Annsi as most know her, is also on the board of directors for AMEC, The international Association of Measurement and Evaluation of Communication.

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